TypeCarl

Declaring War on Average American Shopper!

Ok… not really. That’s just to pump me up for the grueling amount of work I need to put in to embrace this opportunity called “Christmas” or should I say “Holiday”. It’s been a few months into this full time internet marketing role. I’ve made some mistakes, learned a ton, and have made progress overall, which I’m grateful for. If I hadn’t gotten anywhere, the threat of getting a job would be looming over me right now.

Anyway, I’ve been focusing on pretty small niches, and I’ve found that my sales are picking up due to the holidays. It’s early I know, but the items I’m pushing are highly sought after.

As a corporate slave and college grad, I was pretty isolated from the real world. Sometimes we’d talk in class about some strange thing called a “customer”. I probably nodded my head and bubbled the answer the teacher wanted in the test and then emptied the knowledge out of my short term memory. This is what most people in the world call education. It’s not until you are REALLY trying to make money when you start to gain real perspective of what the heck you’re doing with this so called “customer”.

So who is this “customer” I’m talking about?

Well, my customer, is this average American, and boy… do I love average Americans! They’re absolutely fantastic. It’s not because they are amazingly genuine smart people. If they were smart, I’d probably have a hard time making a dime. These average Americans make decisions with their all mighty gut! Don’t worry, these average Americans are in great company. Just take a look at the decision making prowess of our mighty president, George W Bush!

The average American is pretty much well known all over the world. The average American is the one who just has too much “stuff”. You know why? Well the economy is doing well relatively (dipping big time now), but the secret sauce consists of two main ingredients: marketing and credit cards.

I personally believe the overlords of America (people with power which is not necessarily the political leaders) want Americans to be super consumers. Why? Control! There’s nothing better than to keep a person off the bigger issues when you’re worrying about what color car will most impress your friends and coworkers! It’s important dammit!

Then there is marketing. Holy moley!!! We are bombarded with advertisement. I always like to say that you should never hang around with negative people because you’ll turn negative. Well take that and relate it to product marketing. The average American consumes so much marketing from large corporates that it’s crazy. It’s hard to objectively think about it because we are born into it. It’s crazy how much mental stimulus the average American gets from just driving to the park. 

Just imagine all this stimulus going straight to the subconscious for these people. They don’t even know what’s driving their needs and desires!

So what am I going to do?

I’m going to take advantage of them while condeming them! Just kidding. I really don’t have any right to tell people how to live. Trying to change people who don’t want to change is like climbing Mt Everest naked. Don’t do it. You’ll end up killing yourself. I’m only 22 years old, and I know this to be a fact.

In my idealist world, I don’t like it one bit. I could go off on a hippie rant, but that would be a waste of my time. What I really need is some power. Right now I’m about as powerful as the homeless man on the intersection a couple of blocks from here. That’s why I’m going full force right for the all magical holiday shopping season formerly known as Christmas.

Wish me luck!

Carl Zetterlund

P.S. Don’t get me wrong. I’m not invincible myself, but it’s a disease I’m personally trying to get rid of. The irony is that I’m perpetuating it with internet marketing. C’mon… happiness never came so easily in a $9.99 box!